Welcome to Threshold, an interactive journey that explores the power and complexity of rage. Through immersive experiences and cutting-edge technology, you'll confront the raw intensity of emotion and discover new insights into anger.
Combining advanced technologies, motion graphics and innovative design. The project creates an immersive environment where visitors engage with the concept of rage in a deeply personal and transformative way.
Each represented by a unique color, symbol and atmosphere. Click a row to step inside.
▶ Watch the three films — the dark room ↗
The slow burn — anger that turns inward. Tension, exhaustion, the weight of holding it in.
The silent storm — brewing inside, more destructive than any outward display of rage.
The break point — when pressure finds release, transforming into sound, light and motion.
An immersive exhibition exploring anger. Limited slots — book your time.
Threshold is my final project at Shenkar (2024) — a full brand world for an immersive exhibition about anger: identity, motion, space, print and web, all built from one system.
Anger is usually something design tries to calm down. Threshold does the opposite — it treats rage as material: something you can enter, watch, and release safely.
The brand had to hold three temperatures at once — the slow burn, the silent storm, and the break point — without collapsing into chaos. One system, three pressures.
CROSS THE THRESHOLD
Anger has a shape, a color and a sound. The system gives each one a room.
[ RAGE_LEVEL: 04 · PRESSURE RISING · DOOR OPEN ]
Spreads from the 75-page brand book — the full system, documented.
Exhibition shop — shirts, hats, boxes, cans. Rage you can take home.
The three exhibition posters — one per rage type.
From the exhibition · Shenkar final show — the room, built and open. Click any photo to see it full.
