WOW

WOW is packaging that refuses to sit quietly on a shelf. One illustration system — liquid, hungry, a little unhinged — poured over every product that would hold still: pizza, beer, eggs, cans, pies.

The illustration system across the box grid

Pizza · beer · eggs · cans · pies · the spiral

The red room wasn't a render. We built it — a physical installation, every object painted red, the packaging living inside the fridge, visitors invited to open it.

The installation · visitors with the packaging