←KIM/STARKMAN

WOW

Keep scrolling — the packaging builds itself

Pizza tray dieline, flat The folded pizza tray box The folded egg pack The folded slice boxes The WOW beer bottle The real red room installation
Project
WOW — interactive packaging brand
Scope
Illustration system · Packaging · 3D · Installation
Role
Concept, Art Direction, Design & Build
Year
2023 — 2024

One illustration system poured over every product that would hold still — then the whole thing built for real, in a room where everything is red.

01

The brand

WOW · BREAKDOWN

WOW is packaging that refuses to sit quietly on a shelf. One illustration system — liquid, hungry, a little unhinged — poured over every product that would hold still: pizza, beer, eggs, cans, pies.

WOW pizza boxes pattern — illustration system on red

The illustration system across the box grid

02

The packaging

WOW · BREAKDOWN
Pizza box mockup
Beer bottle mockup
Egg pack mockup
Cans mockup
Pie boxes
WOW spiral pattern

Pizza · beer · eggs · cans · pies · the spiral

03

The room is real

WOW · BREAKDOWN

The red room wasn't a render. We built it — a physical installation, every object painted red, the packaging living inside the fridge, visitors invited to open it.

The red room — the full installation, every surface painted red
The room, built and painted — nothing here is a render
The red room from the doorway — fridge, table and figure
A figure standing at the open fridge
Inside the fridge — the WOW packaging on every shelf
Reaching in for a pack
The fridge shelves in detail
The figure seated at the red table
The installation, wide
Visitors examining the WOW packaging

Every object painted · the packaging lives in the fridge · visitors open it

Project
WOW — interactive packaging branding
Scope
Illustration system · Packaging · Installation
Year
2023—2024
Twist
The room exists. It's very red.
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